Trends & new
Viral today. On your shelf tomorrow.
We spot the sweets that take off online and source them in time, so you can sell the trend while it is hot.
- Spotted online
- Sourced through our network
- In stock in Deventer
Ahead of the hype
Sweet & Candy is constantly looking for new trends in sweets that emerge online. We use our strong network to source popular and trendy items in time, so our customers can anticipate trends while they are hot.
A sweet that goes viral on Monday can be sold out everywhere by the weekend. Timing is everything: the goal is stock on your shelf while demand is still rising, not after the peak.
We spot it online
We keep a constant eye on TikTok, Instagram and YouTube for the sweets people are filming, sharing and asking for.
We source it through our network
Since 1996 we have built strong relationships with brands and suppliers worldwide. That network lets us bring in trending items quickly, even when they are hard to find.
You sell it while it is hot
Trending items go into stock in our Deventer warehouse and into the 24/7 online shop, ready for you to order.
Trending now
A selection of the sweets and snacks going viral right now, all available at Sweet & Candy.
-
Toxic Waste
Hazardously sour candy
The drum-shaped sour classic behind countless "sour face" challenge videos. Bright, collectable and made for the till point.
More in Novelty -
Takis
Blue Heat rolled tortilla chips
Extreme hot chili, rolled tight and coloured electric blue. The spice challenge that fills feeds and empties shelves.
More in USA & Asian -
Matcha
Mochi, Pocky & matcha latte
The matcha wave in every format: Royal Family mochi, Glico Pocky, Bardollini matcha latte and matcha white chocolate.
More in USA & Asian -
Sour Madness
Skull shape candies
Extreme sour skulls in Bloody Orange, Slime Apple, Cherry Neon and Hell Watermelon. "Take the challenge" is printed right on the bag.
More in Novelty -
Tabby
Looks like fried chicken. It is chocolate.
Milk-filled chocolate shaped like a crunchy fried drumstick: the kind of surprise people film the first bite of.
More in Chocolate -
Bubs
Swedish foam & vegan candy
Two-tone Swedish favourites, many of them vegan, made for the Pick 'n Mix wall. We are an official Bubs partner.
More in Bulk candy -
FruitSplash
The original liquid candy
Fruit-shaped soft shells filled with liquid candy, made without added thickeners so it is safe for children.
More in Novelty -
Uncle Ray's
Chips in bold US flavours
Hot, BBQ, Black Pepper Bacon and Ghost Pepper & Pineapple: big American flavours for the snack shelf.
More in Snacks -
Kool-Aid
Drink mix sachets
The American drink-mix icon in Mixed Berry, Strawberry, Strawberry Kiwi, Lemon-Lime, Lemonade and Grape. Small, light and fun to sell.
More in USA & Asian
Spotlight
The sour challenge
Who can keep a straight face? Sour challenge videos are some of the most shared candy content online, and every video sends shoppers looking for the same product.
Made to be filmed
Bright drums, warning stripes and extreme flavours look great on camera.
Impulse at the till
Small formats at pocket-money prices sell themselves near the checkout.
The whole range
From classic Toxic Waste drums to Sour Madness skulls: we stock the brands the videos are about.
Never miss the next trend
Want to know what is coming before your customers ask for it? Our sales team keeps you up to date.
Ask your account manager
We share which products are taking off and what is on its way.
Check New arrivals
New items appear in the online shop as soon as they are in stock.
Tip us off
Seen something going viral? Let us know. Our network may already be on it.
Questions about trends
How do you find new trends?
We constantly follow social media such as TikTok, Instagram and YouTube, and stay in close contact with the brands and suppliers in our network. When a product starts to take off, we work to get it into stock as fast as possible.
When can I order a trending product?
As soon as it arrives in our Deventer warehouse it appears in the online shop, where you can order 24/7. Viral products can sell out quickly, so check the shop regularly or ask your account manager.
Can you source a specific product for me?
Seen a product going viral that is not in our assortment yet? Let us know. Thanks to our network we can often source items that are hard to find.
Who can order from Sweet & Candy?
Sweet & Candy supplies businesses only. Open a business account to see prices and order from our full assortment.
Catch the next trend early
Open a business account and order trending sweets as soon as they land.